Media & Press
A growing collection of articles, interviews, and broadcast features about Snowball: A Christmas Dilemma.
As Featured on Global News — Nov 24, 2025
This morning, Snowball: A Christmas Dilemma was featured on Global News Morning Toronto in a 5.5-minute segment highlighting the book’s 30-year journey, Ian White’s storytelling legacy, and the SickKids tradition that inspired it.
⭐ Official Book of the 2025 Toronto Santa Claus Parade ⭐
In 2025, Snowball: A Christmas Dilemma was selected an Official Children’s Book of the Toronto Santa Claus Parade — one of Canada’s oldest and most beloved holiday traditions.
This was a huge honour for our little book, and an amazing day at the parade itself.
Arptia Ghosal Interviews Snowball Editor Tim Gentle
SesayArts Magazine dives into Ian White’s lifelong love of storytelling, Tim Gentle’s personal connection to the tale, and the community-driven collaboration that brought Snowball to life.
Read the full article.
Country 102’s Matt Sitler Interviews Tim in Bracebridge
Matt Sitler sat down with Tim in their hometown of Bracebridge, Ontario to talk about Snowball: A Christmas Dilemma. Clips are being aired, with an article featuring with interview audio clips on their website:
